Email Marketing

Review: Vertical Response Email Marketing System

By admin | Published: October 29, 2009
VerticalResponse Email Marketing System is one of the many affordable “Do It Yourself” hosted software services for creating and managing professional email campaigns.  In addition to using VerticalResponse for our own email marketing, we have setup many clients on this program. And they actually use it, because it is so easy. The Good: Lots of professional-looking, ready-to-go [...]
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Why You Should Use Email Marketing Software

By admin | Published: October 28, 2009
If you have ever thought about starting an email marketing campaign to convert potential customers and to keep in touch with existing customers, you need to understand why it is so important to use Email Marketing software to run your campaign (as opposed to using your Outlook, Gmail, or Hotmail email accounts). Top 10 Reasons for [...]
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What is this “CAN-SPAM Act of 2003″ All About Anyway?

By admin | Published: October 27, 2009
The CAN-SPAM Act is regulated by the Federal Trade Commission (FTC). It is a law that sets the rules for commercial email, establishes requirements for commercial electronic messages, gives recipients the right to unsubscribe from an email list, and spells out tough penalties for violators. Some highlights of the CAN-SPAM Act include: Using accurate “From,” “To,” and [...]
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