VerticalResponse Email Marketing System is one of the many affordable “Do It Yourself” hosted software services for creating and managing professional email campaigns. In addition to using VerticalResponse for our own email marketing, we have setup many clients on this program. And they actually use it, because it is so easy.
The Good:
- Lots of professional-looking, ready-to-go Email templates to choose from.
- Affordable! Our favorite aspect of VerticalResponse is their flexible payment options. Monthly plans start at only $10 per month. But what we really like is the Pay-As-You Go option, which starts at only $.015 (yes, that’s a penny and a half) per email. So you can send 200 emails for just $3! Since most of our customers are small and seasonal, they do not send emails out year-round. So no need to pay for months you don’t use with the Pay-As-You Go option.
- We also like the option to start with a template, but them customize it further with a bit of HTML. It’s a nice middle-ground.