Why You Should Use Email Marketing Software

If you have ever thought about starting an email marketing campaign to convert potential customers and to keep in touch with existing customers, you need to understand why it is so important to use Email Marketing software to run your campaign (as opposed to using your Outlook, Gmail, or Hotmail email accounts).

Top 10 Reasons for Using Email Marketing Software

1. Email Marketing Software keeps you CAN-SPAM compliant
Stay out of trouble and avoid stiff fines by systematically following the rules.

2. Protects the Privacy of Your Subscribers
Email systems make sure that the email is addressed to only a single recipient and does not include the names or email addresses of all the other subscribers on your email list.

3. Automates the Subscribe / Unsubscribe Process
An Email System just makes things easier for you… It automatically subscribes people to your list who sign up from the website. And it automatically unsubscribes people who ask to be removed.

4. Improves Deliverability
With personal email applications, emails sent to long lists of senders often won’t even receive your message because it gets flagged as spam and goes straight into their junk email.  Email systems can’t guarantee that won’t happen; but they constantly work to improve and make sure it is less likely.

5. No Maximum to the Number of People You Can Email
If you have ever tried to email to a whole bunch of people from your personal email account, you probably discovered that there is a maximum number of peopel that can be included in your. So you either have to limit the number of people you send to or send multiple messages (which is a pain).

6. Keeps Your List “Clean”
Email systems automatically remove “bounced” emails from your list – so your list stays “cleaner.”

7. Detailed Reporting & Feedback
Email systems provide a wide variety of reports to help you understand the effectiveness of messages, and help you make informed decisions to improve future mailings.

8. It’s Affordable
Email Marketing Software starts as low as $10 per month for unlimited sending or $.015 (that’s a penny-and-a-half) per email sent. It’s still the most economical form of marketing in existence today.

9. It’s Easy – No Technical Skills Necessary
Many software programs offer pre-designed layouts, so it’s just a matter of uploading your list, plugging in your content and off you go!  No techincal skills necessary…

10. It Just Looks Better
Email Marketing Software lets you create professional-looking messages with the click of a button.  If you are going to go to the toruble, you may as well make your emails look good.

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